Which? accuses Sports Direct of misleading pricing tactics

Sports Directs face the UK’s retail checkpoints checking the pricing tactics after the investigation conducted by the UK Consumer Group?

The group raised concerns about the use of reference prices on the company’s website, indicating that the declared savings may not be real. The results led to an invitation to the UK competition and market power (CMA) to investigate the matter.

any? She said that her researchers analyzed the prices of 160 products on the direct sport site and the cases that they specified, as the high reference prices do not seem to refer to authentic savings.

The investigation specifically targeted the use of recommended retail prices (RRPS) and relevant terms such as the manufacturer suggested retail prices (MSRPS) and proposed retail prices (SRPS) on the retail seller website.

Sports Direct is known to employ RRPS to display possible savings for customers. However, which? Readers have often reported doubts about this RRPS, as sport directs a frequent theme.

According to the ASA standards, consumers may explain RRPS as the standard market price, which may lead them to realize the prices of SPORTS Direct as a big deal.

But which? It says that its achievement revealed that other online retailers did not sell products at the RRP or MSRP levels that were reported by SPORTS Direct. In many cases, competitors’ prices have been equal to equal or less than the SPORTS Direct, which doubts the legitimacy of the reference prices used.

The Sports Brand Brand is owned by the Frasers Group British ResportsWear and Fashion Group.

In April 2025, Fraser I entered a multi -year retail partnership with Accent Group To present and manage its direct trademark in Australia and New Zealand.

“What? He accuses direct sport of misleading pricing tactics.” It was originally created and published Retail subsidiary networkThe brand owned by Globaldata.

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