M&T Bank adopts Amperity platform to enhance customer data management

The US -based M&T Bank has chosen his headquarters, the Aprility platform, a cloud for AI’s customer data, to unify the customer’s data through its operations.

This cooperation aims to enhance the bank’s customer data capabilities by building more comprehensive customer profiles and providing custom banking experiences.

The partnership will enable M&T Bank to unify the segmented customer information, simplify data management, and publish visions via different channels.

By taking advantage of the amperity platform, the bank seeks to obtain a deeper understanding of customer needs, preferences and behaviors, which is expected to improve customer experiences at all touch points.

The implementation of Ampierity is in line with the data -based M&T Bank strategy, which facilitates better integration of customer interactions online and not connected to the Internet.

“In the competitive banking scene today, understanding our customers in all work lines is essential,” said Kim Noub, Director of the M&T Bank Customer 360.

“The Amperity platform will enable us to unify customer interactions in a unified offer for the customer, which helps to provide more relevant communications in time to meet the financial needs of our customers.”

This initiative is expected to support the bank’s growth through targeted services offers and contribute to a more simplified banking experience.

“The M&T Bank determines the innovation centered around customers in modern banking services,” said CEO of Ampierity Tony Owens.

“With the accuracy of the amperity identity at the heart of their data strategy, they built a modern foundation that gives them a complete vision for each customer.

“This type of transformation is not possible without solving identity first – and this will separate the leaders from the rest with the industry move to the next era of allocation.”

“M & T Bank adopts the Amperity platform to enhance customer data management” originally created and published by Banker Retail InternationalThe brand owned by Globaldata.

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