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The ‘Great Lock-In’ is more than a Gen Z TikTok trend—it’s a rejection of millennials’ ‘soft life’ and taking back power in this economy

Gen Z has a new name to fall, according to the direction of viral social media: “The Great LockAs I mentioned before Fast company And many other ports, it is time to move through the sun and fun in the summer and in a focused period. Whether it is in your career, financial affairs, or anything related to your personal brand, the time to stand in the camel is due to the phrases of assets in video games, when you close the character you will play, and overcome all levels and presidents on her way to conquer each specific endeavor.

However, the sudden contraction of this phrase also reveals the unusual pressure that the young generation feels to decipher the mysteries -like economy barely rewarded their best efforts. For Gen-Z, the motivation for self-improvement is uncompromising, and it is a driver formed by both economic accuracy and digital culture that allows continuous productive reward. As for a generation that loves to make fun of the millennium, he closely remembers the “crowd culture” that ranges from this after 2010.

In fact, the Gen Z shift is the adoption of a “bustle season”, a major transformation away from directions such as “Job mobility“Where the naked minimum is the standard, according to Resume.ai, the brand, which is part of the functional services platform profession. “Gen Z’s professionals restore the rules of how to move forward at work,” says Amanda Augustine, a certified professional professional coach and a spokesman. profession. “They are intended on how to spend their time, focus on building skills, and become flexibility in the face of uncertainty.”

In the past six months, according to Reserve.AI, TIKTOK videos have collected more than 130,000 views, indicating that young workers are holding a new type of focus: on building skills, observation, and standing at work.

Is it in the fall of 2025 when General Z discovered the crowd? Is this a good thing?

Economic pressures and structural barriers

The generalization of generations can be boring and late. It is somewhat similar to astrology of current events. But generations are formed, or at least from the exact ranges of them, undoubtedly by the macroeconomic forces that are restricted and expanded during the years of adults (young). The millennium generation faced a popular time in identifying the features of previous generations that were typical American dream: Buy a houseand Marriageand Startingand Career climbing.

Since 2019, cumulative inflation has 26 %, which leads to any real progress through movement or promotional offers. If these landmarks are like the rift line for the thousands of the millennium of the obstacle, it appears to have mutated in a gap in the yawning of General Z. Bank of America You find research that Gen Z has I was very surprised Through the big blow to their livelihoods from rent and facilities. Many too Living at homePermanent “Romantic recession“The exit is less than previous generations. These conditions have produced what some call.”Release“Where young people delay independence, relationships, and even entertainment compared to previous regiments. They embraced hobbies in the old school in some circles, and their double.”Grandma

Even sports culture, muscles, show evidence of these trends. A young Oklahoma City Thunder celebrated his first championship in the American Professional League in June and carried a widespread irony from the Internet when most of them were confused and then disgusted from their first taste of champagne. (It was completely Gen Z menu The smallest American professional league champion since 1977.This is, after they discovered how the cork appears. The Subsacker Ethan Strauss, a A long time ago, a victory correspondent in the American Professional LeagueAnd he called herA moment other than drinking Gen z“The Gallup Gen Z poll is really driving Stagnate (Never mention Pimples). But no one can say that thunder was not closed. After all, they are the heroes.

Life is a forged game but you don’t want NPC status

At least, at least due to the economic facts they inherited, it is known that Gen Z is progressive and sound about how structural inequality formed its results. more than half Say the inequality in income and the lack of opportunity is their most important fears, and one in five even even a report These direct experiences with discrimination have already affected their career paths. They are looking for employers who respond to the demands of totalitarianism and are in line with their social values, and they deal with work as a place to practice their value systems, and not just get a salary. They are Pgs and skeptical Since they have few reasons for the belief that traditional monuments are achieved under the current circumstances, and they were quick to frame these conflicts as a systematic failure instead of personal palaces.

But they are also the generation that was raised on social media, Swimming in the digital sea Filled Representatives, content creators and businessmen Those who are alive that some people can get financial independence and overcome the game of life. They know that life is a game and that their phones are controllers and the worst fate to become a Non -play. More than half of the generation says Serious work, not luckPaying success. This paradox – which reaches the system as counterfeit but hates falling into a NPC hole – appears as a distinctive Gen Z quality.

At any moment, “anyone who has a smartphone” can “lock a smartphone”, moves towards the next achievement. Gen Z turns into Tiktok influencers to “Lookmax“They use Chatbots, Amnesty International to improve The performance of the interview, and they publish on Instagram To build an independent trademark that isolates them from a The poor labor market. Technology has established a democratic opportunity, yes, but this also translates into uncompromising pressure to improve self.

The crowd culture is just a season now

Chronic pursuit has negative aspects, though. Almost half From Gen Z to report on continuous mental health challenges, while the industries obsessed with productivity have led some to “” “Task– Look at a busy as possible at all times – to avoid discounts in jobs or social inactivity. Experts warn that this can link pressure and exhaustion instead of enhancing real economic security.

Talking about fatigueThis was final destination As for the generation that came before, their naive belief is singing to build a New Steanovit approach To work and professions will pay off. “Girlboss” gave way to “SnailAnd the ethics of the hard -working work of the millennial generation has given the way to.Soft life“The secondary result of a hard epidemic led to a Yulo Economy Filled Meme Stock speculation And the generalized pursuit of adventure.

The rise of the “crowd season” may be, then, from the generation of General Z to their older siblings. The answer is not to switch back and forth between going out and retreating to Pastoral delusionsBut to admit it in everything, there is a season. Sometimes, you must choose your personality and lock, they may say, but the game will end at some point and you have to close in other equipment, when the time comes.

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2025-09-11 09:52:00

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